Winning at New Product Dr Cooper's book is the "Bible" on how to work with the Stage-Gate process in your company.
Third extended and updated edition
Winning at new product,launching high quality new products at market at the right time is among the most critical aspects of succeding as a company.it is also the most difficult to achieve,Winning at new product,writen by Robertcooper,is an in-depth look at creating and implementing a successful new product process. The methodical Stage-Gate process presented leads you step-by-step along the road to success, from generating ideas to launching the finished product at the market.Through analyses of over 2000 of new-product projects,Cooper has determined 15 critical success factors that makes for a winning product.Cooper is known as the father of the Stage-Gate system and has been putting his strategies to use for years. This third edition of Winning at New Products is the definitive interpretation of Cooper's practices. He addresses the practicalities of implementing of implementing a new product process while considering current business conditions which require faster development time and a mutinational perspective.
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